About Arnsbo Media

Founded in 1997 from a basement in Sejrogade, Aarhus, Arnsbo Media primarily produced radio commercials and sound for tv commercials, but the product portfolio was soon expanded to other areas such as multimedia productions, audio branding, sound logos and more.

In the beginning of the new millennium Arnsbo Media became a portfolio company, where several offspring companies were created and other were acquired.

Today Arnsbo Media has a portfolio of companies offering global tech, marketing and media solutions.

Our portfolio companies cooperate with both large international corporations – such as Google, BMW and Adidas – and small local customers. We serve more than 4.000 customers in 118 countries.

Arnsbo Media is privately owned by Chairman Soren Arnsbo (50%) and CEO Carsten Hjorth Pedersen (50%), while the ownership structure in each portfolio company varies.

Søren Arnsbo, Founder & Chairman

Founder of Arnsbo Media, Soren Arnsbo, is a visionary geek who loves to build companies, and has been doing that for more than 20 years – even before the term “startups” was coined.

Being a true serial entrepreneur, Soren has founded, co-founded or co-owned 18 startups – some of them successful – within such different industries as media, software, audio and video production, computer hardware and software retail, language localisations and the entertainment industry.

Arnsbo Media was his first “real baby”, founded in 1997, which he founded while studying a bachelor in economics at Aarhus School of Business.

Today in Arnsbo Media Soren’s role is the overall responsibility for all development, marketing, innovation, finance and strategy in general.

Carsten Hjorth Pedersen, CEO

Carsten’s career path has included manager positions at such large companies as Grundfos and Tetra-Pak. With an education as mechanical engineer from Aarhus School of Engineering, Carsten started as a sales engineer selling 3D-CAD/CAM & PLM software to large production companies. In 2004 he became part of an leadership trainee and executive management programme in Danish pump company Grundfos, and soon after that he became department leader in Grundfos.

In 2008 Carsten took a position as technical manager in Tetra Pak’s ice cream machine division, where he was until Soren finally managed to get him on board the Arnsbo Media family.

Carsten bought his way into Arnsbo Media in May 2009, getting half ownership and the role as CEO, which he also holds today. His main responsibilities in Arnsbo Media is overall sales, operations, HR and strategy.

Besides being a mechanical engineer, Carsten holds of diploma in leadership from Business Academy Aarhus.